01 AI Revolution Practical ways to put generative and agentic AI to work—content, research, and orchestration.
02 Connected Data Dismantle silos, plan around real behaviours, and measure what actually moves growth.
03 Commerce Centricity Win where decisions happen—on the digital shelf, with creators, and inside social commerce.
04 Connected Experiences Design for how people actually consume now: multimodal content, culture-led moments, and music.